Sell Smarter with Sedo
Thursday, January 28, 2010, 01:29 AM
Many domain investors continually miss the mark when it comes to pricing their names to sell.
By Tiffany Cuddihy, Marketing Associate
Many domain investors continually miss the mark when it comes to pricing their names to sell. Even the most savvy domain owners are often guilty of under or over estimating the value of their assets, leaving them vulnerable to making less than ideal sales out of desperation or frustration. As you prepare to sell your domains for a profit, you need to first focus on connecting your expectations with those of potential buyers. Read on for a few tips on how to attract buyers by selling smarter.
Tip #1: Fixed Prices Attract Buyers
It’s true! On Sedo’s marketplace more and more buyers are moving fast on domains that are set at fixed prices. In fact, the percentage of fixed price domains sold through Sedo has tripled since January of this year. Also, on average, sellers who fixed-priced all of their domains have on average experienced a 3-4 times higher inventory turnover, without any dips in the average prices. It seems that by setting clear expectations as a seller, you make it easier for buyers to feel confident in conducting business with you. Just as you may be hesitant to list a concrete price for your domains, buyers are just as reluctant to make a seemingly random offer for it, especially if it hasn’t been pushed to auction by another bidder. So, take the initiative and see how fixed prices can attract buyers that suit your needs as a seller.
How Sedo can help:
Starting in 2010, Sedo is opening up its SedoMLS to all of its members. This will allow sellers with fixed price domains to become a part of SedoMLS, where their domains will be exposed to new buyers through partnering registrars. To help prepare for this new opportunity, you can currently list your domains for fixed prices on Sedo. We encourage you to test your domains with fixed prices, especially for domains worth under $10,000. If you aren’t sure how to price your domain, you should try Sedo’s free price suggestion tool, which offers a suggested price for your domains based on factors like the length of the domain, its extension and the selling price of similar domains that have sold through Sedo.
Tip #2: Expectations are Everything
When setting prices for your domains, it’s important to think about what you paid for the domain, when you paid for the domain and if you would honestly pay that amount again today. Hopefully, you’ve played your cards right and have increased the value of the domain enough to make a substantial profit off of your investment. At this point, you need to put your personal connection to the domain aside and price the property based on key factors like existing traffic statistics, parking earnings and how it performs with SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Buyers aren’t overly concerned with the story behind your purchase, they just want to see the hard numbers and how the domain will work for their individual business strategy.
How Sedo can help:
Just like with real estate, it is often good to get the input of a professional when you are ready to aggressively sell. At Sedo, we offer professional appraisals and expert domain brokers, who can assist you in connecting with serious buyers, including large portfolio owners and end-users. This takes the work load off your plate and allows Sedo to objectively propose the benefits of your domain to buyers who are looking to bite.
Tip #3: Bulk Up in Your Down Time
No domain left behind should be your new motto. If you spend the money to renew your registrations each year, than at least have the decency to give each of your domains a little personal TLC (Top-Level Care). Okay, so you don’t need to spend hours determining the fate of each name, but you do need to sort, organize and price your domains so the selling process is made easier and less stressful. Keep tabs on all of your domains and their stats. About every six months, I suggest re-evaluating your investments. If a domain just isn’t performing the way you’d hope, either see if you can rework your selling strategy (see tip #4 for some help with this) or cut your losses and don’t renew your registration. This may seem like a pretty mindless tip, but it’s these small feats that are often overlooked when you’re busy looking at the big picture.
How Sedo can help:
When you are logged into your Sedo account, you are able to access your individual “Domain Management” page, under the “My Sedo” tab. The tool I am about to reveal to you will soon become your best friend. When you enter the “Domain Management” page you should see the domains you have listed with Sedo with an “Execute” button underneath (don’t worry, this button is to save changes and is not for murdering or deleting your domains). Next to the “Execute” button is what I like to call your “scroll bar of possibilities.” There are a lot of fun things you can do here, but for now I’d like to focus on the “perform bulk price adjustments” option. By opting in for the “select all domains on this page” or “select entire portfolio,” you can set the prices for each of your domains in bulk. With this selection you are prompted to the “Apply Bulk Price Settings” page, where you can set the price of each domain based on its individual suggested price or its already fixed price (from tip #1). If you aren’t completely confident in those prices, this tool also allows you to adjust the value by plus or minus 50% of the suggested or listed price. You can also create your own floor price, based on parking revenues, and set your own fixed pricing. Even if you didn’t utilize Sedo’s Price Suggestion Tool, you can still organize your domains’ sales price on this page or even for domains you don’t currently have listed for sale. Go ahead, check it out and start selling smarter now!
Tip #4: Marketing Matters
I’ve seen the faces of domain owners light up with joy when they get news of a bidder. Although some of you may experience this euphoric moment on a daily basis, many of you may see your next birthday before you get a single bid. Fear not. While premium domains do offer innate appeal, any seller can use the power of marketing to create buzz around their domains. Good marketing does several things including making you money through parking, creating interest for potential buyers and increasing your web traffic to up the value of your domain. Just because you don’t own a one word generic domain, doesn’t mean you can’t position your domain to sell. Companies like Yoplait (SoGoodGirls.com), ABC (ABetterCommunity.com) and Boeing (NewAirplane.com) use these less descriptive domains to redirect to their main sites, to promote mini-sites and even to just get a leg up on their competition. Be proactive with your domains and don’t just wait for buyers to show interest; make them interested! For example, Nexium, heart burn medication, snagged PurplePill.com to promote their product by associating the color purple with their brand. If you own domains that relate directly to a potential branding position for a company, reach out and let them know your domain is available. Attending industry specific conferences is a great way to network with potential buyers by speaking with them in person about the benefits behind owning your name. Lastly, just simply asking friends, family and collages what they instinctively think of when you show them your domain name. Tees.com is a perfect example of a dual meaning domain name since some people instinctively think t-shirts, while others connect the domain directly with golf tees. This informal survey of responses can help you re-evaluate your parking and marketing scheme to better suit the best use for your domain.
How Sedo can help:
Sedo recently released 2,500 new categories for domains in Sedo's marketplace. This new category structure allows you to better target your domains to relevant buyers. In addition to the new category tree, Sedo also launched an Auto Categorization Tool, which will automatically determine a Master Category for your domains listed on Sedo. You won’t be required to categorize each domain in your portfolio, just have a look through and make sure you’re happy with the category the automated system has chosen. Of course you can also manually set a category for any of your domains. You can also attract more buyers by purchasing a Category Showcase or Featured Listing on Sedo’s website. A Category Showcase will highlight your domain at the top of its category page within the Sedo domain catalog, exposing your domain to buyers specifically interested in your domain´s category. A Featured Listing provides top exposure for your domains with a rotating spot on Sedo´s home page for 30 days for a small investment of only $39. These are all simple and quick ways to increase your selling potential!
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( 3 / 29 )today avaiable (dot)NET doamins
Monday, January 25, 2010, 04:12 AM
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( 2.7 / 27 )today Available (dot)mobi domains
Wednesday, January 20, 2010, 08:11 PM
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( 3.1 / 39 )fresh drop domains
Wednesday, January 20, 2010, 07:07 AM
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( 3 / 43 )Domain Name Beginner Guide
Wednesday, January 13, 2010, 10:07 PM
Domain Name Guide
What You Need To Know Before
You Enter The Domain Name Industry
Secrets That My Experience Can Give You
Why join the domain industry:
I got involved in the domain industry because I think that this is the “real estate” of the future.
Reason #1 - Every individual or company that needs a web site will need to buy a domain name.
Reason #2 – 10 years from now, I don’t want my child to come to me and say, “Dad, in the beginning of the 21st century, why didn’t you purchase domain names? Back then everything was cheap and lots of domain names were available. We could have made a lot of money!”
I shared this concept with my mother and related to where they had bought their house.
You and I have the advantage of time – we were here first!
What is a Domain Name?
A domain name is an Internet address. When you want to go any place in the world, you need to have an address. A domain name is an address on the World Wide Web.
Instead of using the IP address which is all numbers (179.894.837.645) for the web site address, it is easier to remember and easier to type a name (Football.com).
Just like real estate, it’s very important to have the right “location.” A house in Beverly Hills, CA will probably be more expensive to purchase than a house in Phoenix, AZ but it will be worth more when you sell it.
Domain names work the same way. A domain name like House.com will be more valuable than a domain like Houseforyou.com. House.com will be worth more because there will be a lot of people that type in that domain name when they’re doing research or browsing. You will get a lot of traffic from people just checking to see what is at that domain address.
How to choose a good domain name
First you need to choose a topic that you like. If you choose a topic that you don’t care about, it will be harder for you to find a good domain names. If you’re a movie aficionado, consider buying/selling domain names that relate to movies or movie stars or the movie industry. If you’re a football fan, consider buying/selling domain names that relate to football teams, football equipment or the football industry.
Yes, a lot of the good domain names are taken. But there are always new things that happen in the world along with new celebrities, new businesses, new types of entertainment, new technologies, new stories, …
Those are the best opportunities for you to find a good domain name.
Watch TV, listen to the radio, talk with friends. Be aware of the small and the big things that are happening around you. Make notes of the domain name possibilities that you think of while you are at work or school, in the car or even jogging on the street. Surf the Internet. Visit web sites that are related to domain names. Youtube.com is a great idea source because you can watch for trends and popular topics. You never know from when the right idea is going to come to you.
If the domain name is in a good category like real estate, finance, technology or TV, it will be probably be worth more money.
Track all domain name sales at Ebay.com, Namebio.com, Sedo.com or Moniker.com.
The first domain that I sold was Hobbitthemovie.net. I found out that MGM would be doing a movie based on the book “The Hobbit.” I liked the earlier movies (Lord of the Rings 1, 2, 3) so I decided to look for a domain name that was relevant to the new film coming out.
I found that Hobbitthemovie.net was available. I decided to purchase it, even though it’s a .net domain and not .com. The .net wasn’t as good of a location but I felt it still had potential.
I purchased it on Yahoo.com and I published a page at the address that the domain name was for sale. I got an email from a buyer who wanted to buy the domain. I was surprised since I thought that I would need to keep the domain until the movie launched. But I took the opportunity and sold it for $150.
Sometimes which domain name will sell will surprise you despite all of your research and planning!
How to buy a Domain Name:
After you decide on the domain name that you would like to invest in, you need to choose a company that registers domain names. I recommend GoDaddy.com or Yahoo.com. Of course there are many, many more. It will be cost effective and more productive to manage all of your domain names registrations at one company.
When researching a company to do your domain business with, look at the headquarters location, size of the company and number of years in business. You may have customer service difficulties with one of the firms outside the US. Customer service is very important to you as you buy and sell therefore you want a company that will respond to your calls or emails. You also want a stable, financially sound company that you can depend on.
You will have the option to register the domain name for 1, 2, 5 or more years. If you are buying a domain name that you feel you will need to hold while its value increases, take the 5 year option and you can save some money.
Take advantage of promotions and coupons offered at sites such as fatwallet.com/forums/hot-deals/72507 or namepros.com/domain-name-discussions/577802-godaddy-discount.codes.html to save on your purchases.
What to do with the domain after you purchase it:
After you purchase the domain name, you can direct it to your existing web site or park the domain name in parking web site like Sedo.com or GoDaddy.com.
If you have an existing web site for your domain name sales, it could be a great idea to set each of your domain names to forward to your existing site. You will then be sending all the traffic your various domain names generate directly to your web site. This will increase your web site traffic and advertise all of your domain names to each visitor.
If you park the domain name on a parking web site you can earn money. The landing page for your domain name is going to be full of ads and every time someone clicks on one of the ads you receive revenue.
If you are going to build a web site for your domain name(s), I feel it is best to register the domain name with the same company that will be hosting your web site. Having both with one company will make it easier to manage the details as you buy and sell.
How to sell your domain
You have choices to promote or sell your domain.
Private sale – This is the best option because you going to get the highest amount of money for your domain name. How are you going to do that? Spread the word! Tell everybody about your domain name business. Use Facebook, My Space, domain blogs, forums,… any source that can spread the word for you.
EBay – It’s a great tool for buying and selling things including domain names. Sometimes you will be amazed at how many people are buying domain names and selling them on EBay. EBay does have a lot of traffic on their site. However, you probably are not going to get the same type of offers as you would in a private sale.
Remember to finish your listings in EBay on Sunday evening when you have the highest volume of people looking for domain names.
Domain Web Sites (Sedo.com or Go Daddy.com) – The domain name web sites will get you lot of traffic for your listing. The larger domain name players (aka sharks) will see your domain and decide if they want the name enough to buy it from you. If you have a really good domain name, you can get a good price for it. If you have an average domain name, it’s going to be hard to sell it on a domain name site because the people cruising those sites really know what they’re doing.
Whatever method you choose to sell your domain name, you need to remember that you never know who is looking for which domain names. You will need patience. But if you stick with it, you can do a nice profit.
Summary:
* Try to stay up to date on what is going in the world at this moment.
* Talk with people in the domain industry via blogs or forums.
* Look for .com domains as your first choice.
* Look for short domain names of one or two words.
* Register all of your domain names with one company. Use promo codes or coupons to save money.
* Decide carefully whether you should point your domain name to your web site or park it on a domain name web site.
* Consider your options when choosing how to sell your domain name.
* Be patient! Don’t get in a rush or you won’t find the best price to buy your domain or get the best price when you sell.
link:http://www.namepros.com/featured-articles/585621-domain-name-beginner-guide.html
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