Insider Tips for Selling on Sedo

Jan 16th, 2011 | By | Category: Domain Sale and Parking Tips

Saturday • January 15, 2011 • by Mike Sullivan

Jeremiah Johnston is the Chief Operating Officer & General Counsel, Sedo.com.  Jeremiah Johnston began his career with Sedo in 2004 as General Counsel, helping the company keep a step ahead of the domain industry’s ever-changing legal landscape. Now serving in the joint role of General Counsel and Chief Operating Officer, Johnston oversees a variety of responsibilities for Sedo and helps lead its push into the North American market. Johnston represents Sedo as a founding member of the Internet Commerce Association (ICA) and sits on the Board of Directors in the role of association President, helping to shape the future of domain names in the political space.

With more than nine years of experience leading Internet-related companies and an academic background that focused on global intellectual property, Johnston has helped Sedo identify opportunities and risks while always keeping an eye on the horizon. Johnston holds a BS in Mass Communication from the University of Utah (USA) and a Juris Doctor degree from the Suffolk University School of Law (USA) where he completed a concentration with distinction in international law and intellectual property while taking time to study in Sweden and serving as the Managing Editor of the Journal of High Technology Law.

Johnston was recognized as a Boston Business Journal’s 40 under 40 honoree in 2009, which pays tribute to the most outstanding and up-and-coming business leaders.

Mike:  Anyone involved in the domain industry is familiar with Sedo.  In fact, the first lesson for beginners is often “Be sure to list your names at Sedo.”  What do you think has contributed to the success of the company?

Jeremiah:  Domains are universal and the Internet is universal, so the fact that Sedo has a multi-lingual platform has really set us apart by enabling more buyers and sellers to interact.  It’s good for both sides.  From the very beginning we recognized that Sedo couldn’t be a one language website and we opened ourselves up to multiple languages so we could support people around the world and put together deals with people around the world.  Right now, we have more than 1 million users from more than 100 countries.  Our site is available in four languages — with plans to expand that – and we offer customer support in 20 languages.

Mike: What have been some of the highest selling domains on Sedo in recent history?

Jeremiah:  Well, the biggest and most memorable one recently is Sex.com.  It’s a category defining name for what’s arguably the biggest industry online, and fetched a record $13 Million.  As you know, keyword names like this are historically the most valuable and we’ve had others like Vodka.com sell for $3M and Pizza.com sell for more than $2M.  Last month we secured the rights to broker the sale of Gambling.com, which could be in the running for a record sales price as well.

Mike:  I’m curious, can you share the volume of traffic that Sedo receives?

Jeremiah:  What I can tell you is that our transaction volume continues to steadily increase.  For example, in the third quarter of 2010, more than 10,000 domains changed hands through our marketplace.  But what’s more significant is the increase in the average sale price which was around $1,600 in Q3 2009 and grew to around $2,000 in Q3 2010—not bad for an economy that’s been in recession.  If you want to find the exact figures, we publish a quarterly market trends report that you can find on our web site.  The Q4 2010 report will be issued shortly.

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