Afternic News: Improved Parking ROI, Driving Change in 2011, Instant Shops

Dec 29th, 2010 | By | Category: Domains Marketing News

New Landing Pages Improve Returns for Parking Customers.

Afternic has been rolling out new parking landing pages that improve performance with a different look and feel.

See some examples:

“The new templates are lifting RMV’s and overall revenue up to 8% versus the other templates in aggregate,” said David Hauser, Afternic’s senior vice president of product and marketing.

The templates have improved performance by:

  • More highly-targeted calls to action
  • Limited number of lander keywords (from 10 to 5) that improve search engine optimization
  • Moved balance of the most popular keywords to the tag cloud
  • Increased focus on imagery relevance
  • Color inversion on the ad results page adds focus, improving the conversion rate
  • Overall, reducing level of ‘noise’ on the page

Afternic is the domainers one-stop shop for domain monetization: enabling domain owners to sell, park and buy through one venue. “The new templates are lifting RMV’s and overall revenue up to 8% versus the other templates in aggregate,” said David Hauser, Afternic’s senior vice president of product and marketing.

The templates have improved performance by:

  • More highly-targeted calls to action
  • Limited number of lander keywords (from 10 to 5) that improve search engine optimization
  • Moved balance of the most popular keywords to the tag cloud
  • Increased focus on imagery relevance
  • Color inversion on the ad results page adds focus, improving the conversion rate
  • Overall, reducing level of ‘noise’ on the page

Afternic is the domainers one-stop shop for domain monetization: enabling domain owners to sell, park and buy through one venue.



Tags: ,

Comments are closed.